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Advertising Funeral Websites |
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 "If
you build it, they will come" only
applies to a fictional baseball field in
the Kevin Costner film Field of Dreams.
It certainly doesn't work in the funeral
business — especially when it comes to
the Internet. Funeral website
owners just don't get it. They think
that they can just put up a web site and
preneed sales will come in. Take a
lesson from the real world, if you open
up a store and spend everything on fixed
assets and nothing on advertising, would
you expect such a business to succeed?
Of course not, so why do so many people
pour their cash into their website and
spend nothing to promote it when it
should be the other way around. Website
designers and self proclaimed web
experts often leave the funeral director
flat. After the design is done and the
site is up, they take off looking for
the next project. They do not have the
tools or know how to properly promote a
web site. The poor owner is left with
nothing but remorse. Wondering why they
even bothered to put up a website! All
it did was cost money and it is just
sitting there doing nothing. No traffic,
no visitors, no sales, no nothing. To
get people to your Website,
you will need a top-notch advertising
and promotion strategy.
Request our Information Package to learn how you can advertise a website and be guaranteed additional prearrangements. |
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