Preneed Families Shop On-line

Preneed Families Shop On-Line

To create an effective advertising strategy for a preneed website, the target preneed audience and their prearrangement desires need to be recognized. The internet research and the typical preneed purchaser profile infer a high level of success, if targeted properly.

Education & Income Levels of Internet Users

More than half (53.1) of those with only a high school education are internet users.


Some 60 % of adults with incomes of $15-49,000 use the Internet, and over 80% of adults with income of $50,000+ are users.

Females are the Majority Prearrangers (66%)

The number of women on-line passed men for the first time in the 1st quarter of this year. (Jupiter Communication Study (2000))

What Consumers Like Most about the Internet

Respondents say that what they like most about on-line purchasing is "convenience"; next is "saving time", followed by "availability of information about goods and services". (UCLA Internet Report 2000)

The right preneed website offers families the convenience of learning about the advantages of preplanning from their home whenever they want, saving them time and without a preneed counselor, if they so desire. To learn more about getting your funeral home listed on the website, at no cost, click on...

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